‘Up’ Falls Flat on its Disc

Up 3D posterThe Disney/Pixar 3-D family movie Up opened in the States on May 29th, but local audiences are going to have to… well… hang in there, until September 11th. (Apparently, it’s well worth the wait!)

Walt Disney’s home entertainment unit has announced that, when they release the movie on disc (which, in the States, will be on November 10th), it will only be available in 2-D. Bolt, Disney’s recent computer-animated 3-D hit, was also released in flat ol’ 2-D only.

Disney doesn’t seem sure which way to turn when it comes to 3-D releases on DVD/Blu-ray. Other recent Disney 3-D theatrical releases such as Miley Cyrus: Best of Both World’s Concert and The Jonas Brothers 3-D Concert Experience gave the public the opportunity of seeing the films in 3-D at home. The easiest way to achieve this on the average TV set, however, is to use the anaglyph system (such as we’ll be using in our Active 3-D Galleries). This uses those glasses with the coloured lenses – not the most satisfactory solution, but the cheapest and most accessible to all consumers. And at least you’re getting your 3-D kicks!

Yes, many critics and consumers have expressed their dissatisfaction the anaglyph system, but the 3-D discs which Disney released always contained the 2-D option as well (for the more churlish family members!). In fact, I remember that the Miley Cyrus movie was also available in a 2-D-only pack. But at least consumers were offered the choice. Now, it’s a flat nada…

Of course, there are higher-quality 3-D systems being mooted for the Blu-ray format, so maybe Disney is waiting for those to be finalised. They’re probably hoping that we’ll buy the 2-D versions of these films, and then, when the Blu-ray 3-D versions are finally released, we’ll buy those as well. Talk about lessons in retail recycling of the same title…

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