‘X Games 3-D’ skates past South Africa

XGames_3Dmovie_1sht.inddThe X Games – for those of us who aren’t teenagers and/or don’t watch ESPN with religious fervour – is the American “Olympics”, so to speak, of the extreme skateboarding, motorcycling and motocross sector of the sporting community.

X Games 3D The Movie is just what it says it is: a 3-D souvenir of these gravity-defying wheel-burners.

Respected American film reviewers such as Roger Ebert have commented unkindly on the film’s sometimes haphazard approach to documentary film-making, and the cheesy voice-over spoken by Emile Hirsch.

No one, however, has been able to completely deny the appeal of such high-adrenaline antics on a big and unrestrained screen.

The film is a Disney presentation, and I was quite surprised to note that Ster-Kinekor Pictures, the local distributors of Disney product, don’t appear to have it scheduled for South African release.

I frankly believe that the distributors are missing out on a potentially very healthy chunk of box office here, if we consider the average age of South African moviegoers, their preference for action over dramatic content, and the fondness that the average South African has for sports.

We’ve contacted the local Disney representative at Ster-Kinekor, upon whom I can rely for prompt and informative feedback. I’ll report back ASAP… [ UPDATE: http://wp.me/pC1s6-6x ]


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