Posts Tagged ‘box office’

‘The Final Destination’ Trumps Tarantino

September 5, 2009

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The latest in the Final Destination horror series has trounced Quentin Tarantino’s latest effort, to achieve Number One slot at the U.S. box office. Many industry observers are saying that, “it’s the 3-D wot dun it”.

I’m not a fan of senseless gorefests, but Final Destination (the first one) had a wry sense of humour about it, and wasn’t too shabby. Essentially, it’s about a group of teens who “cheat death” by getting off a ‘plane moments before it takes off and explodes in mid-air. Death, however, is offended by this travesty of justice, so he pursues each kid in turn, in order to claim the lives that he feels he’s due. Naturally, a spectacular series of supernatural kills follows…

Like so many movies of its genre, Final Destination was spun out into more sequels than its material deserved, and, in the great tradition of franchises such as Jaws and Friday the 13th, the third movie in the Final Destination series (which opened in 2006) was made in 3-D. At that time, however, there were few 3-D cinemas around the world, so the 3-D version slipped by largely unnoticed outside of the States.

Now along comes the fourth part, which has been released in America as The Final Destination. (So they put a “The” in front of the original title, and that’s supposed to clear up any confusion?) In the three years since the release of Part Three, 3-D cinemas have proliferated internationally (SA included), so this time the 3-D won’t go to waste. As for the script, I’m not making any promises…  The film will apparently be released locally under the title of The Final Destination 4: 3-D.

[The Final Destination 4: 3-D opens in South Africa on October 2nd 2009. Please note that numerous gory sequences render it unsuitable for younger viewers.]


Ice Sets the World on Fire

August 19, 2009

Ice Age 3-DThe second Ice Age sequel, known as Ice Age 3 or Dawn of the Dinosaurs, has, to date, clocked up more than $600 million in overseas (i.e. outside North America) box office. The Los Angeles Times notes that it’s the most ever earned by an animated film abroad, and further observes that, in some markets, it’s become the biggest-grossing film since 1997’s Titanic.

The newspaper goes on to say that part of the movie’s success comes from the fact that 40% of its take comes from “premium-priced” (i.e. higher priced) tickets at theaters that are showing the movie in 3-D. It’s a fair call that the tickets should be costlier, as the cost of upgrading cinemas to digital 3-D isn’t to be sneezed at. And then there’s the additional cost of the high-quality 3-D spex dished out to the audience members…

The good news is that, in SA, the cost of the eyewear is largely absorbed by the distributor and exhibitor.

For South African audiences, attending a 3-D movie costs a fraction of what it would cost in the UK or US. And the quality of our 3-D theatres is up there with the best the world can offer. In SA, a ticket for a 3-D movie will cost you between R30 (US$3.75, at today’s rates) and R65 (US$8.15), whereas, for example, in the States, the same experience will set you back between R105 (about US$13) and R160 (US$20)!